A completely harmless Tweet and photo of Bucks fans celebrating, with their new motto “New Era. New Energy. New Fan Squad” transposed over the people — right?
Let’s take a closer look…
The Milwaukee Bucks stole a WEB STOCK, WATERMARKED PHOTO FROM SPORTING KANSAS CITY SOCCER CLUB’S WEBSITE — AND JUST THOUGHT THAT NO-ONE WOULD NOTICE.
Someone legitimately looked at this and said: “Yup, blue scarves, flags with other colors than our own on it, outdoor arena, drums … looks exactly like a Bucks home game — let’s roll with it!”
This blows my mind for several reasons:
1) I HIGHLY, HIGHLY doubt the Milwaukee Bucks hired the laziest social media/digital marketing managers on Planet Earth, who have absolutely no attention for detail. You don’t get a job in the NBA, let alone designing photoshops/images to be seen by millions of people, that are not only inaccurate … but, plagiarized.
2) Someone not only created this, SOMEONE APPROVED IT!!! (that’s kind of how Corporate America works)
3) Why Kansas City, of all places?
There is definitely something fishy going on here … Let me explain further…
This previous May, the NBA approved the sale of the Bucks to new owners Wesley Edens and Marc Lasry for a then-NBA record $550 million. As a part of the acquisition, the NBA has the right to buy back the team for $575 million — if a new arena is not approved, built, and ready to use by November 2017.
Why would the NBA buy the team back for $575 million, you ask? Well, only because it would be valued at $1.6 Billion in another market — and that would be a $1.025 billion profit for the league/~$35 million for each of the other 29 owners.
Who would pay that price tag for a Milwaukee-based franchise? No-one.
Who would pay that price tag for the franchise, if they knew they could move it to a different city? KC … (and Seattle).
In addition to their “cheap” $550 Million purchase, Edens and Lasry have an unofficial transfer fee of “a couple hundred million” in place — in the event they want to keep the team, and just move it elsewhere.
The math: A $1.6 Billion franchise bought for ~$850 Million. That sounds like a somewhat profitable purchase to me.
Thus, my conspiracy…
Someone who knows something important messed up. This individual knows that the Bucks’ owners are not doing anything to fund a new arena in Milwaukee (because they privately want to move it and jack up their franchise’s worth) … and by the time anyone in the city realizes this fine print, it will be too late to build a new arena (because, ya know, building stadiums kinda takes time).
While the Bucks marketing department will probably play this off like: “OOPS, WE TOTES USED THE WRONG PIC” — little do you know: they are slowly/secretly getting a head start integrating professional basketball into the minds of Kansas City’s citizens.
The Multi-Million Dollar Sprint Center, in downtown Kansas City, is built & has been ready to house a NBA franchise for nearly a decade. In addition, the success of Sporting KC, the Royals, and Chiefs this year has shown the rest of this country that Kansas City is an absolutely rabid sports town — with the potential to be one of the best NBA fan bases in the league.
More importantly: the fans’ loyalty to their teams suggests they have the potential to be one of the most profitable fan bases in the league — if, let’s say, a NBA owner has the opportunity to move their struggling franchise to another city in 2017.
How do you think Mussolini convinced millions of innocent Italians to rally around his insane Fascist Party movement? He manipulated the media, and drilled millions of propaganda impressions into everyone’s brains, while tip-toe’ing around “The Law”.
My point is: If the people of Kansas City see enough signs from the Bucks front office that they want to move to their city — KC citizens will not only start believing it, but, embrace it. This Photoshop error from the Bucks’ Twitter account is the foundation and first step to achieving this brainwashing.
It’s not a matter of if the Bucks are moving to Kansas City — it’s when.